Redesign the logo and website for a balloon modelling entertainer and artist to showcase her work and appeal to a broad client base.
At the point of doing these designs for Natalie I had worked on several events with her and seen her at work. This was the main inspiration for the look and feel of both the logo and website. I also asked her to look at other websites for people in the same sphere as her and tell me what she liked about any of these as a starting point for the layout and navigation.
I wanted to create a fun logo with all of the personality I'd seen Natalie bring to her work. While speaking to her about her favourite things, Natalie referenced the TV show Bewitched. This lead me to the font and adding small red balloons to dot the i's. This is a versatile logo which works for kids parties and corporate teambuilding alike.
Natalie had a lot of elements that she wanted front and centre on the website. Part of her brand is the visual of her in costume and I needed to work with the images she already had of this. The result is a busy website which is what she ultimately wanted to show off the multitude of things that she does.
"Zoe is my go-to person for all my creative needs. She has completely re-vamped my website with an amazing insight into my business. Zoe is warm, professional, and a joy to work with. She never fails to exceed my expectations. I can't recommend her highly enough for all of her rainbow of skills."
Natalie Haverstock aka Miss Ballooniverse